Break down the silos to become a data-driven business - Ken Young of Preferred Hotel Group about Revenue Management

Ken Young, VP Revenue Account Management at Preferred Hotel Group demonstrates how revenue management and e-commerce can work together to create a strategic analytic culture in your organisation.
Key takeaways in this video include:

  • Hints and tips to improve communication between revenue management, marketing and sales departments
  • How to beat data overload and focus on the information that matters
  • What tools should you be using to provide more accurate forecasts
  • Tools to help you benchmark against competitors and identify areas where you can improve your performance

EyeforTravel's Smart Travel Analytics & RM 2014
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