“Community building” is one of those phrases thrown around so frequently in social media strategy sessions that it’s easy to grow sick of hearing it used so often without an explanation on why it is important, and the steps involved in building an online community.

Brands such as the Roger Smith Hotel, Ace Hotels, and citizenM hotels have long credited their focus on community building as the reason for the huge numbers of die-hard fans each has around the world. Jason Potter and Vanessa Coleiro at Corinthia Hotels shared in this article the specific steps they took in building  a community at Corinthia Hotels that ended up resulting in Salesforce.com CEO Marc Benioff showcasing their work as an example for executives everywhere to follow.

Read full story here: http://www.reviewpro.com/community-building-7509