Many travel brands are only touching the tip of the iceberg when it comes to social media. Totake it to the next level social media has to be integrated throughout your company strategy, structure and communications. In this presentation Ed Perry, Global Senior Director SM, Worldhotels, looks at how to overcome the barriers to integration in order to take advantage of the full opportunities social media presents.
How to use data from social media to gain a holistic view of your brand
The importance of involving individual hotels in your corporate social media strategy
Case study: How to use social media to launch your loyalty programme
How to integrate social media & mobile throughout your organisation to make informed marketing decisions is a key topic which will be discussed at EyeforTravel's Online Marketing, Mobile & Social Media in Travel conference, taking place on 1-2 October in Berlin.