Digital Persuasion in Action Rule: How Ritz-Carlton Uses Social Media to Build Relationships

By engaging employees. For Sue Stephenson, who travels extensively in her position, it's key to be accessible to the company's greatest ambassadors -- its many employees. Ritz-Carlton employees are so passionate and excited about the social impact they've made in their local communities through programs such as Succeed Through Service, a partnership with America's Promise Alliance that focuses on helping at-risk students reach their full potential, that they eagerly share stories with Sue via social media. Sue can then promote these stories to a larger audience and remember to reference the examples during hotel visits to strengthen employee relationships and pride.


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