Social Media Guide to Hotels

How to integrate social media across your company to boost sales

Many travel brands are only touching the tip of the iceberg when it comes to social media. Totake it to the next level social media has to be integrated throughout your company strategy, structure and

Many travel brands are only touching the tip of the iceberg when it comes to social media. Totake it to the next level social media has to be integrated throughout your company strategy, structure and communications. In this presentation Ed Perry, Global Senior Director SM, Worldhotels, looks at how to overcome the barriers to integration in order to take advantage of the full opportunities social media presents. >>>

Hotel connects Facebook with tech wristbands for social media crazy clubbers

Hotel connects Facebook with tech wristbands for social media crazy clubbers

The Ushuaia Beach Hotel in the European summer clubbing capital of Ibiza has combined guests' obsession with Facebook and cutting edge RFID technology -- using wristbands. Clever stuff here... >>>

Digital Persuasion in Action Rule: How Ritz-Carlton Uses Social Media to Build Relationships

Digital Persuasion in Action Rule: How Ritz-Carlton Uses Social Media to Build Relationships

By engaging employees. For Sue Stephenson, who travels extensively in her position, it's key to be accessible to the company's greatest ambassadors -- its many employees. Ritz-Carlton employees are so passionate and excited about the social impact they've made in their local communities through programs such as Succeed Through Service, a partnership with America's Promise Alliance that focuses on helping at-risk students reach their full potential, that they eagerly share stories with Sue via social media. Sue can then promote these stories to a larger audience and remember to reference the examples during hotel visits to strengthen employee relationships and pride. di

The Role of Social Media in the Hospitality Sector

The Role of Social Media in the Hospitality Sector

Hotel and travel companies need to understand that today's skeptical customers see straight through biased marketing efforts, says professor Peter O'Connor. He urges the service sector to develop a social media plan: monitor what is being said about you online, establish an online presence and then engage as a member of online communities. It is time-consuming, he says, but essential. >>>

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