Luxe Rode Drive Hotel and Guittard Chocolate Company Serve 15,000 Slices of a 4,000-pound Chocolate Cake on Rode Drive in Celebreation of the Beverly Hills Centennial

Thousands Revel in a Party of the Century in Front of Luxe Rodeo Drive Hotel on World Famous Rodeo Drive

The Luxe Rodeo Drive Hotel ( and Guittard Chocolate Company’s corporate executive pastry chef, Donald Wressell, presented the City of Beverly Hills with a 15,000-slice chocolate cake today in celebration of the city’s centennial milestone, serving thousands that came to celebrate in a block party on Rodeo Drive.

The cake, the centerpiece of the Beverly Hills Centennial Block Party, replicated the iconic Beverly Hills City Hall tower and famed street of Rodeo Drive.  Weighing approximately 4,000 pounds, the cake stood at a staggering 10-feet high, 15-feet wide and 20-feet long before it was enthusiastically consumed by thousands of partygoers, dignitaries, and celebrities.

“We at the Luxe Rodeo Drive Hotel are so proud and honored to be members of the Beverly Hills community, so we thought, ‘what better way of helping celebrate the 100th birthday milestone than presenting the City with this delicious cake in partnership with Guittard Chocolate Company,’” said hotel owner and founder of Luxe Hotels, Efrem Harkham.  “It is exciting and humbling to see so many people join our party and we know it will create memories for decades to come.”

“All of us at Guittard Chocolate Company, including executive pastry chef Donald Wressell who was instrumental in designing and creating this monumental cake, are thrilled to be part of this celebration,” said Gary Guittard, president of Guittard Chocolate Company. “We thank the pastry chefs who traveled from across the US to help Donald complete this cake, the Luxe Rodeo Drive Hotel and the Beverly Hills community.”

The Beverly Hills Centennial Block Party on Rodeo Drive took place on the 200, 300, and 400 blocks of Rodeo Drive from 3:30 pm to 8pm.  In addition to the cake, the event included carnival games, food festival, rides, entertainment, and a special performance by R&B legend Martha Reeves.


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