Global trends impacting the hotel industry. 12% of all sales are conducted online, 50% of which are on mobile devices. Most big companies have not only mobile friendly websites, but completely redesigned mobile websites. User friendly mobile sites will increase your sales, not just now but as mobile sales share increases. Customers are rating your service whilst they are consuming your products. Response and engagement on social media from your company to customers important, especially in dealing with unhappy customers. eCommerce is worth $1.5 trillion dollars a year. Price comparison sites are reducing margins but also increasing volume of bookings. Futurist keynote speaker, Patrick Dixon - author 15 books on global trends and Chairman of Global Change Ltd - is an international inspirational lecturer, and expert, on leadership, management, supply chain, innovation, trends analysis and business strategy. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50).