With the holiday shopping season fast approaching, Loews Hotels & Resorts will be in the thick of the savings action this Cyber Monday offering 20% off on stays throughout 2015 at
participating Loews properties. Timed with the biggest e-shopping day of the year, Loews will also launch Social Reservations 2.0 capitalizing on the brand's innovative social media reservations
success to create a direct chat function for booking hotel stays through Facebook.
The new booking tool is the evolution of Social Reservations; a first-of-its-kind innovation launched by Loews in November 2013, making it possible to book hotel reservations via a direct chat
initiated on Twitter by a Loews Travel Planner after guests tweeted using the hashtag #BookLoews. Social Reservations 2.0 allows consumers to visit any Loews Facebook page where they will find a
booking tab. Beginning December 1, the top portion of the tab will provide direct chat access to Loews Travel Planners, available Monday-Friday from 8am-12am (ET) and Saturday-Sunday from 11am-8pm
(ET) for a more personal booking experience. Guests who prefer to book without chatting are able to enter travel information at the bottom of the page. Both methods are secure, Payment Card Industry
(PCI) compliant methods to book reservations online.