How Google Helps Hospitality Branding

In late 2013, Best Western International hotel brand announced the launch of Google Business Photos for all 2,200 of its North American hotels. By the end of 2014, it's expected that all hotels will have virtual tours available online, as more and more hotels are partnering with Google to change the way travelers can view hotels before they even walk into the lobby.

So what are Google Business Photos? These are 360-degree tours powered by Google Street View technology. Many businesses have used this technology since Google introduced in it 2010, but a growing number of hotel companies are now adopting it.


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