Building a Dream: The Peninsula Manila and the Breast Care Center of East Avenue Medical Center

The Philippines has the highest rate of breast cancer cases in Asia, as well as the lowest survival rate. In fact, three out of 100 Filipinos will contract breast cancer, with one out of every 100 Filipinos succumbing to this dreaded disease.

For 38 years, since opening on September 14, 1976, The Peninsula Manila ( has worked with various organizations in trying to make a difference in the lives of the people in the communities it comes in contact with. This is the impetus behind The Peninsula Manila's partnership with the Philippine Foundation for Breast Care, Inc. as the charity of choice for its October "Peninsula in Pink" campaign since 2012. A non-profit, volunteer-based group operating the cramped and outdated outpatient breast care center of the underfunded, 600-bed East Avenue Medical Center in Quezon City, the Philippine Foundation for Breast Care, Inc. serves indigent patients from all over the Philippines. The center has four nurses on the foundation's payroll and two volunteer doctors, who administer to the needs of a minimum of 20 to a maximum of 50 patients a day, from Mondays through Fridays. The center has only four reclining chairs that double as chemotherapy infusion chairs for its patients. This means that lines and hours are long for the patients, nurses, doctors and the foundation volunteers.


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